Sales/Trade Marketing

Servicios


How to strategically choose your distribution channels

Facilitator: Matilde Wheelock


How to develop a retail business

Facilitator: Matilde Wheelock


How to talk the same language as Walmart while growing your business

Facilitator: Matilde Wheelock


Principles of a good negotiation

Facilitator: Matilde Wheelock


The three moments of Truth

Facilitator: José Ignacio Sordo


Conflict and Negotiation

Facilitator: José Ignacio Sordo

 

Facilitators - Bio

 

Matilde Wheelock
Consultant Business Management Allied (BMA)
Guatemala

Matilde is the Leader in Central America for Business Management Allied (BMA). She has vast experience in the development of commercial and marketing strategies working for CPG multinational companies and with a successful career leading commercial operation in the Retail Industry. The combination of having worked in both sides of the value chain (supplier and retailer) positions her as a rounded professional with a unique vision to find the optimal solutions. Prior to joining BMA, Matilde spent the last 28 years working for very well-known multinational companies like Procter & Gamble and Walmart of Central America. Matilde received her Bachelor of Science Degree from the University of Texas at Austin and her MBA from Universidad Francisco Marroquín in Guatemala City, Guatemala.

José Ignacio Sordo
Founder CIO Eureka
Chicago, IL. USA

José Ignacio is a consultant at Business Management Allied (BMA). He is seasoned leader with proven experience in consistently deliver results that exceed expectations in operations with specific objectives in their P&L, new business development, organizational leadership, IT management, global operations, shared services, team management and development, best practices utilization, benchmarking and performance optimization of teams. His global experience People and Culture is equivalent to his talent as a business leader, helping clients reach new levels of performance in IT and improve ROI’s. José Ignacio is frequently recognized by the the industry and has been named one of the HITEC top 100 Hispanics with more influence in America in the field of IT during several years: 2008, 2009, 2010 and 2011.